Of course, the fact that the phone only comes in purple and is accompanied by a purple charm for a bag strongly implies that this phone is for women, and thus, women are the ones really in need of a simpler phone, one that isn't as focused on the "technology." Despite the slightly offensive undertone, however, it reveals that HTC thinks the other Android phones out there aren’t simple enough for the average user: the focus isn’t on the end experience, and the marketing is overly focused with speeds, ROMs, and cores. The people we are trying to speak to with the Rhyme want to have it benefit their life in a way that was more meaningful and thoughtful – it's not all about the technology." Now is our opportunity to broaden that audience. The more technology-focused type people, we’ve been speaking to for awhile. The slight dodging of the question aside, Coddington said something quite interesting in response: "we at HTC speak to a lot of different audiences. In keeping with the messaging at the event, both of them were very quick to tell me that the Rhyme wasn't just for women – yes, even despite its plum coloring and purse-friendly charm accessory. It probably comes as no surprise to anyone following this story that my first question was, "Do you really think there's a market for a female-focused phone? Do women really want something different in a handset?" Moments after finally checking out the long-awaited HTC Rhyme, I sat down with two of the phone's lead designers, Scott Croyle and Nicole Coddington.
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